New To Digital Marketing?

Don't Buy Digital Marketing, Buy Business Growth

Digital marketing is a cost effective and powerful way to generate sales and should play a crucial role in any modern marketing strategy. By taking control of your digital presence and visibility you can ensure potential customers find your business before your competitors.

If your users find you while searching for what you offer, you can begin to grow your business very quickly and instantly see a return on any investment.

I hear from many people in Cumbria that say they their digital activities don’t generate revenue so can’t justify further investment, so I’ve created services aimed at generating new customers and ultimately increasing revenue.

Search Engine Optimisation

Search Engine Optimisation or SEO is name given to the process of improving the visibility of websites in search engines. The higher up your website appears for search terms related to your sector, the more traffic you receive. High rankings are achieved by firstly ensuring your website is technically sound in regards to the code and structure, and secondly by creating interesting and engaging web content. By naturally creating interest in your website from qualified sources you will quickly see a return on your efforts.

As the SEO requirements can differ widely from one website to the next, I like to speak with people to create a bespoke and unique service. Please don’t hesitate to get in touch, I’ll be delighted to answer any questions.

Search Engine Optimisation

Search Engine Optimisation or SEO is name given to the process of improving the visibility of websites in search engines.

 

The higher up your website appears for search terms related to your sector, the more traffic you receive. High rankings are achieved by firstly ensuring your website is technically sound in regards to the code and structure, and secondly by creating interesting and engaging web content. By naturally creating interest in your website from qualified sources you will quickly see a return on your efforts.

As the SEO requirements can differ widely from one website to the next, I like to speak with people to create a bespoke and unique service. Please don’t hesitate to get in touch, I’ll be delighted to answer any questions.

Pay-Per-Click

PPC is a form of paid advertising where by your advert appears in prominent positions and you pay for each visit to your website. This is mainly from search engines, but is now available through other third party websites and social media feeds. In the case of search engines, you bid against other companies for the best positions on the most highly sort after keywords.

Before beginning a new project I will thoroughly research the most effective keywords, and produce suggested bids and budgets. Once a campaign spend has been agreed I will produce detailed monthly reports, and summarise the work which has been undertaken. I don’t make any financial gain from the level of spend with any particular company, and I work to strict pre-determined budgets.

Social Media Marketing

Social media marketing is a powerhouse of useful information, and when used efficiently can provide a wealth of both new customers and insight into your market. Your social channels should be an essential part of any marketing plan.

Social media is all about conversation but it’s important to firstly now how to start and secondly how to develop the conversation into something far more beneficial. So many businesses are failing to use their social presence to it’s full potential I can help you embrace your social media marketing.

I can help you set up, manage or simply review one or more of your accounts. I have a wealth of experience working across the biggest and most well known networks, and can advise the best strategy for your industry sector.

Web Analytics

Simply having a great looking website is not enough to succeed online, it’s essential to not only measure but also understand how your website is performing.

Using online tools such as Google Analytics can be relatively straight forward but there are a host of advanced options and data available can be overwhelming. The key is digesting what the data is saying, and developing that into understanding why something is happening on your website, rather than just identifying the what.

The use of Google Analytics (or something similar), will help understand user journeys through your website. This is powerful information to increase conversation rates.